B2B marketing has the unique challenge of frequently handling long and complex sales cycles. These can be triggered by a variety of factors, such as the need for multiple decision makers, the high value of the product and services being sold, and the requirement for comprehensive research and consideration prior to purchasing.However, B2B marketers… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing journey is now totally fragmented as well as the manner in which neighborhood structure can assist marketing experts take back con… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about contemporary B2B advertising and marketing. We discuss how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketing experts take back… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other truths regarding modern-day B2B marketing. We review exactly how the purchasing journey is now totally fragmented and also the manner in which neighborhood structure can help marketing experts retake con… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other realities regarding modern B2B advertising. We talk about how the buying trip is now entirely fragmented as well as the way that area building can aid online marketers take back control of the exploration a… Read More